Leveraging THG’s Relationship's With High Net Worth Investors
Seller:: The Laramar Group |
Unit Count: 44 Units, 171 Units, 48 Units, 60 Units |
Price: $9,450,000, $33,150,000, $17,050,000, and $22,300,000 | Expertise: Individual Marketing Campaign for a Portfolio
THG was retained by a national owner to sell a four-property portfolio with assets in various submarkets of the San Fernando Valley of Los Angeles. The ultimate challenge was to determine how best to divest the portfolio to maximize the price achieved for each individual asset.
THG crafted an effective marketing strategy which:
Recommended a staggered, one-by-one approach which required extensive outreach to THG’s network of high net worth investors.
Launched the first property, Pravada East, a 44-unit property in North Hollywood in 2015.
Subsequently listed 171-unit, 48-unit, and 60-unit assets the following calendar year as the market was trending upward..
THG generated 10 offers on the first property and closed $500K above list price with $1,000,000 of non-refundable money day one. The subsequent marketing campaigns generated over 25 offers from principals and brokers during an 18-month period which allowed Ownership to maximize pricing with minimal exposure to market shifts.